Top 5 Social Media Apps
Since launching five years ago, the video-based platform has grown to the fifth spot in terms of monthly active users Top 5 Social Media Apps. Meanwhile, Instagram has grown exponentially and is currently the fourth most popular social media platform in terms of monthly active users.
Facebook used to be the preferred destination for all ads, but now it has become outdated for many users. Instagram has pulled in Generation Z and Millennials, while TikTok is on the rise. With this in mind, how do you choose where to focus your efforts?
Assessing which media is appropriate for your target market is the best course of action. Test your presence on appropriate social media platforms and choose which to focus on based on the findings.
1. Facebook
For example, Facebook is most popular among users aged 12 to 34, despite the fact that the percentage of this group is steadily falling in the United States.
According to Infinite Dial, 58 percent of respondents in this age group chose Facebook as their preferred social network in 2015, which dropped to 32 percent in 2020. Instagram is the main culprit. During the same period, picture and video-sharing social networks increased their share of this cohort from 15% to 27%.
Here are some more fascinating Facebook statistics:
India is the country with the most active Facebook users (290 million), followed by the United States (190 million) and Indonesia third (140 million).
In the United States, 73% of Facebook users log in on a daily basis. Thirty-three percent use Facebook every week, and 98 percent at least once a month.
Despite ongoing criticism of Facebook's involvement in the spread of misinformation, 36% of American individuals claim they use the network as a source of daily news.
In the United States, the average Facebook user spends up to 38 minutes on the site every day.
2. Youtube
On its way to not only becoming the world's top video-sharing network, but also a target of a $1.65 billion buyout by Google, the firm faced a number of technical and legal challenges. All this happened in November 2006, barely 16 months after the formal launch of the company.
YouTube is also one of the few social media platforms that caters to very young age demographics. Following are the viewing habits of American children under the age of 11, according to a 2020 Pew Research study.
Eighty percent of parents report that their children watch YouTube videos.
Only 19% of parents claim that their children do not watch YouTube videos.
In addition, half of the parents said their children watch YouTube at least once every day.
Despite its popularity among younger populations, YouTube has some impressive statistics on reaching the older market. YouTube is used by nearly three-quarters (74%) of all adults in the United States. Facebook is second with 68 percent and Instagram is third with 40 percent.
In the national statistics, just three countries account for more than 30 percent of total YouTube traffic. The United States with the most users, at 16.4 percent. India ranks second with 9.2 percent, while Japan is third with 4.8 percent.
3. WhatsApp
WhatsApp is the only three social networking services with over 2 billion members; A milestone reached in 2020.
This inadvertent growth resulted in the app dominating the free IM market and making creators very wealthy – later leading to Facebook's $16 billion purchase in 2014. Because WhatsApp has declined to incorporate traditional advertising into its revenue strategy, the app lacks marketing diversity. Options that many other social networks have. However, that doesn't diminish the immense marketing potential of the app for firms looking to use it as a communication tool.
Despite the recent public relations disaster caused by an ill-advised change to its privacy policy, WhatsApp remains the world's most popular mobile messaging service, surpassing Facebook Messenger, WeChat, QQ, Telegram and Snapchat.
4. Instagram
Top 5 Social Media Apps
Instagram's introduction of "influencers" was one of its most important contributions to the world of digital marketing. The popularity of some users gives their profiles an "aspirational" bent, resulting in a new marketing channel. Instagram's demographic primarily caters to users under the age of 35, who account for 71% of the app's user population.
It is also a prevalent platform for B2C marketing, with over 70% of US firms actively using it as a marketing channel. Compared to its main competition, Facebook, Instagram has a far higher engagement rate. Instagram posts have a 23 percent higher engagement rate than photos uploaded to Facebook, despite having similar functionality and interaction mechanisms.
With 140 million users, the United States and India are the platform's two largest national demographics. Brazil (99 million) is second, Indonesia (88 million) third and Russia (56 million) not on the podium.
5. Twitter
Twitter is headquartered in San Francisco, California. It was launched in 2006 and has 353+ million monthly active users. If your company is in the entertainment, sports, politics, technology, or marketing industries, you're going to get a lot of attention on Twitter.
On Twitter, companies can develop and polish their voice – it has the potential to be intelligent, engaging, informed and valuable. Jump into discussions, provide value, share your own and others' content, and engage in never-ending dialogue.
Twitter is another network that has attracted a lot of unwanted attention. The 280-character limit (formerly 140 characters) doesn't encourage reasoned discourse, and the existence of millions of fake bots only helps to further diminish the experience.
On the other hand, Twitter is an unequaled resource for breaking news, fast responses, and access to your favorite sports players, celebrities, and journalists. You can even save videos from Twitter (assuming you've got any worth saving!)
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