Why should you learn Digital Marketing

Why should you learn Digital Marketing

Digital marketing has helped in this era in many ways learn Why should you learn Digital Marketing. Brands can use this to leverage their marketing. It is not just about advertising, you can advertise as much as you want through it, but along with this, you can provide 24/7 support to your customers through the online portal. 

The use of this social media interaction with various marketing brands makes it easy for them to get positive and negative feedback from their customers. Hence, this type of interaction and working platform has revolutionized the platforms of various businesses and brands.

1) Increasing demand for digital marketers

As most companies and businesses understand the importance of digitizing their operations, there is an increasing need for advanced experts in the digital marketing field to promote their services.

Internet advertising has already overtaken TV as one of the largest advertising segments. Plus, most CFOs report that digital marketing will account for more than 75% of their spending in the next few years. Top global brands including Google are actively looking for a new generation of digital marketers who can fuel them in the field of emerging innovations.

Furthermore, there also appears to be an existing gap between the demand and supply of qualified digital marketers. According to market hiring trends, this difference can be as high as 59% in demand and 19% in supply. So, there are definitely a lot of options available to fill digital marketing positions! If you study digital marketing with a certified course, you are almost guaranteed to get a secure job.

2) Easy to Start Career

One of the most inclusive factors about digital marketing is that individuals from any background can switch to the field, provided they have the appropriate certifications and experience.

You don't need a three- or four-year degree in a particular field to be successful as a digital marketer. After completing your bachelor's degree, you can earn a certification in digital marketing regardless of what you have studied before and build a solid portfolio with a few diverse projects.

3) Digital Marketing Gives You Entrepreneurial Skills

There is definitely an overlap in skills that is common between a good digital marketer and a dynamic entrepreneur.

When you study Digital Marketing from a recognized institute, you definitely learn certain behavioral skills.

Why is digital marketing important to your business?

Digital marketers must be active self-starters, have good communication skills, be quick on their feet to respond to changes in the market, and be excellent at promoting the brand they are representing. All these qualities make entrepreneurs different from their competitors.

4) Digital marketing jobs are diverse and popular

While digital marketing is one segment of marketing, there are other specializations – all of which can be fun and very exciting. Taking a course to study Digital Marketing will give you expertise such as:

Social Media Marketing: Using social media platforms such as Instagram, Facebook, and Twitter to target and reach potential customers.
Email Marketing: Developing relationships with customers by making your brand more visible through information and content sent via email.
Offline Marketing: Focusing on old-fashioned media like advertising, billboards, radio and print media.
Influencer Marketing: Using already established and well-known experts in the industry with a social media presence to recommend and promote your brand.

5) Good salary package

According to PayScale and Glassdoor, some of the salary packages earned by Digital Marketers in 2021 are as follows:

Digital Marketing Manager - 74,000 USD/Year
Social Media Manager - 44,000 USD/year
SEO Manager - 80,000 USD/Year
Content Marketing Manager - USD 67,000/Year
Product Marketing Manager - USD 114,000/Year
Brand Marketing Manager - 87,000 USD/Year

6) Recession-proof (or should we say pandemic-proof) jobs

What makes digital marketing a 'recession-proof' job is that it is always needed in every field. As long as the workforce is using the Internet and laptops for business operations, there will always be a need for digital marketers.

And this past year, we have seen that it is also pandemic proof. As businesses scramble to move their operations online and find new audiences and new ways of marketing their products to stand out among their competitors, the demand for digital marketers soared.

When you study digital marketing, you can rest assured that it is going to be a smart investment and certainly will not be a sunk cost!

7) Combines creativity and hard work

Digital marketing is one of those rare fields where you can combine your passion for having an artistic vision with the goals of meeting goals and deadlines.

While a program where you study digital marketing gives you an in-depth knowledge of its framework, your creativity is something you are going to tap into yourself.

While working on a project, you may be asked to do graphic design and create video content, photoshoots – in addition to your target numbers – along with planning the actual marketing strategy. And after the execution of your digital marketing strategies, you have to study the effectiveness of your creative content and make future decisions accordingly.

8) You learn how to gain business insights

Digital marketing is not as simple as creating one advertising campaign, launching it and then moving on to the next. An important part of effective digital marketing is studying the results of your campaigns. And doing it effectively helps a professional stand out from an amateur in the field.

This is exactly what the Digital Marketing Certification will fully train you in – deriving insights from data related to your campaigns. You must also integrate a combination of psychology, sociology and economics to understand the following:

How to understand customer needs
how to persuade them to take a certain action
How your business can benefit from customer actions.